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The Environmentalist
Balancing consumerism with eco-friendly slogans
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The struggle is real when you're tasked with creating a slogan for a disposable product. "Use once, feel guilty forever" just didn't make it past the marketing team.
The Overenthusiastic Marketing Executive
Balancing hype and reality in a slogan
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My boss asked me for a slogan that captures the essence of our product. So, I came up with, "Our product: Because mediocrity deserves a spotlight too!
The Skeptical Consumer
Deciphering the truth behind catchy slogans
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I saw a slogan for a mattress company that said, "Sleep like a baby." I tried it. Woke up every two hours crying and in need of a diaper change. Not the experience I was going for.
The Jaded CEO
Dealing with unrealistic expectations from the marketing department
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The marketing team insisted on a slogan that says, "Changing the game." I suggested, "Slightly altering the rules, but don't get your hopes up." They didn't find it as inspiring.
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