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The Brand Ambassador
When your love for the brand clashes with your bank account.
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I'm on a first-name basis with the delivery guy from my favorite online store. He sees me more than my family does. Last time, he looked at my mountain of packages and said, "Are you sure you don't want to buy a store instead?" I'm considering it; I could use the extra closet space.
The Skeptic Shopper
When you question the hype around a popular brand.
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My friend convinced me to try this new brand of snacks. She said, "Once you taste these, you'll never go back." I tried them, and now I'm starting to think I'd gladly go back. I mean, my old snacks never claimed to have an identity crisis.
The Coupon Collector
When you're committed to saving money, but also to a particular brand.
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I tried to impress my date by using a coupon at a fancy restaurant. The waiter looked at me like I handed him a Monopoly money voucher. I told my date it was a new currency: "Savings." Needless to say, there wasn't a second date.
The Brand Rehabilitator
When you're trying to convince everyone that the brand you love is making a comeback.
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I've been sending letters to the company, begging them to bring back their classic products. I even started a petition. So far, I have three signatures: mine, my mom's, and the neighbor's cat's paw print. I'm optimistic. That cat has good taste.
The Consumer Advocate
When brand loyalty becomes a questionable life choice.
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I asked my grandma for her secret to a long, happy life. She said, "Always stick to your favorite brand." I guess that explains why she's been with the same vacuum cleaner since the '70s. It might be ancient, but it's still got that nostalgic charm.
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